Graphic Design Now in Production

Graphic design-Now in production, the largest exhibition in contemporary graphic design was co-organised by Andrew Blauvelt of the Walker Art Center and Ellen Lupton of the Cooper-Hewitt National Design Museum, was held in the United States.

This exhibition “surveys critical highlights from the past decade to signify the expanding role of graphic designers: as editors, authors, curators, publishers, and shapers of content, whose works often frame the process and discipline itself as a tool for production, reflexivity, and praxis.”

Exhibition was installed on the location of 8,000 square foot. In an adjacent hallway, an overview of the exhibition samples works from each of its thematic sections. The exhibition itself is organized as a set of thematic corridors as well, partioned by black geometric voids that anchor exhibition furniture originally designer and fabricated for the Walker installation. It combines new and old, clean and rough, into a dense exhibition experience spanning the gamut of contemporary graphic design production.

The font used throughout this exhibition, as i found is Helvetica and Arial. The sections of the exhibitions were offering among others visitor participation, in-gallery shopping and smartphone-readable QR code. It was found very innovative and something not seen yet.

There are nicely organized materials such as: posters, magazines, information graphics, books, film titling and other motion graphics, typography and typefaces, branding and identity. The way of presenting the work at the exhibition was followed by clean contemporary design with bespoke display furniture, two-dimensional work under glass, large computer screens for displaying interactive media, screen-printing posters, over-sized charts and diagrams, etc.